Apple’s biggest iPhone release ever has resulted in their most successful. The sales of the new models have nearly doubled the sales of the previous generation of iPhones already. Apple sold 5 million iPhone 5’s last year during its first weekend, and now, their demand has exceeded supply. Analysts predicted Apple would sell between 5-8 million iPhones this year, and yet their sales have surpassed those predictions. I think this could be strongly because of the new iPhone 5C model. This was a strong move by Apple considering the 5S model can be too expensive for many. Good reception from Apple’s new iOS 7 operating system update could also be breaching that success too.