Effective Advertising – Professional

In my AP Literature class a couple weeks ago, we discussed the three appeals originally from the Greeks. These three appeals (Ethos, Logos, and Pathos) is what people use to argue or persuade an audience to believe something. This is evidently seen in advertising. Companies will use one (or all) of these appeals to connect to their audience. To sum things up in a simple context, ethos is personally connecting to the audience to persuade. Logos is persuasion through logic. Pathos is connecting to the audience through their emotions, and this appeal is what many advertisers specifically aim for. When you find that you can grab someone emotional, they’ll really pay attention to you. That’s how the animal abuse commercials get so much talk. The emotions they pull from those commercials are poignant.


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